Number of payroll givers on the rise

Approximately 80,000 new donors signed up to payroll giving in 2006/07, compared with 82,000 the year before, the latest figures from the Institute of Fundraising show.

Attrition fell slightly from 65,692 donors in 2005/06 to 64,456 in 2006/07. The number of active payroll givers increased by 40,000 to 580,108 in 2006/07. The amount raised was up by almost £4m on the previous year, reaching £88.7m.

The Government invested £8.3m in a scheme to promote payroll giving to small and medium-sized enterprises during the 30 months up to March 2007. However, £4m was returned because it couldn't be spent (Third Sector Online, 17 May). The institute also launched its Payroll Giving Quality Mark scheme in January 2006 to boost uptake of the method.

Tina Steele, payroll giving project manager at the Institute of Fundraising, said that the institute was keen to tackle attrition rates and boost donor recruitment. "We want to get employers more empowered to put schemes in place and promote them so that employees see higher participation levels," she said.

"Equally, we have to do something to tackle attrition when employees move jobs so the opportunity to continue payroll giving continues. This opportunity should be presented to them as being more accessible than it is at the moment."

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