The numbers: Buglife

Wildlife charity Buglife is the only charity in Europe dedicated to the conservation of all kinds of invertebrates.

Total income: £222,000 for the year ending 31 December 2005, compared with £284,000 for the year before.

Highest salary: No employee earned more than £60,000.

Reserves policy: The charity's policy is that free reserves (unrestricted funds not committed or invested in tangible fixed assets) should be equivalent to between three and six months' spending. At year-end, they were £91,000, which is within this target.

Fundraising costs: Buglife spent £30,000 on fundraising, mainly on the salary and budget of its development manager. The charity raised £130,000, giving a fundraising ratio of 23p in the pound.

Pension: There is no employer contribution pension scheme.

How performance is communicated: Buglife is a small charity, but its website is well-designed and communicates clearly the reason for the charity's existence. It also describes well what the charity does; the impact of the charity could perhaps be communicated more concisely, however. The trustees' report and accounts, which are not available from the website, give more information about performance and impact but do not seem to explain the fall in income in 2005 compared with the previous year.

The charity says: "The fall in income was because a large grant for a three-year project was accepted and accounted for in the previous year. During 2004/05, our individual membership almost doubled to just over 500. We found that recruiting members using inserts and direct mailing was less cost-effective than doing so at events and by word of mouth. We are now well-established on the conservation scene and are encouraged by the willingness of so many organisations to work with us."

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