NurseAid changes name to Cavell Nurses' Trust

New logo and name aims to re-establish link with Edith Cavell, the nurse who inspired its work, ahead of the centenary of her death

Trust: new logo
Trust: new logo

NurseAid has changed its name to Cavell Nurses’ Trust to re-establish its link to the nurse who inspired its work.

The charity, which provides financial help and support to students and working and retired nurses, midwives and healthcare assistants, was established in 1917 after the death of the British nurse Edith Cavell.

She cared for soldiers during the First World War in occupied Belgium. After helping 200 Allied soldiers escape into the Netherlands, she was court-martialled and executed by a German firing squad.

Kate Tompkins, chief executive of the trust, said: "By rebranding as Cavell Nurses’ Trust, we are re-establishing the link with Edith Cavell, a heroic nurse who has been an inspiration for many over the years.

"We believe that nursing and midwifery are the noblest of professions and we’re dedicated to helping those nurses and midwives facing difficulties."

The rebrand cost £12,000 and involved a new website, logo and promotional material. It was carried out by the agencies Art Haus and C Glass.

The charity, whose income was £313,000 in 2011, has provided more than £2.5m in financial support to thousands of nurses over the past five years.

The trust is launching a three-year appeal on 12 October, the date Cavell died, to mark the centenary of her death in 2015.

The name change and logo came into effect in January, but will be officially unveiled at the appeal launch.

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