Oxfam has appointed the former television journalist Cordelia Kretzschmar as its new head of PR.
The charity said that the former Good Morning Britain journalist had a 15-year track record in reporting on war, disaster and humanitarian crises around the world.
Kretzschmar, who takes up the post later this month, has been a senior news correspondent for ITV since 2008. She spent three years before that as GMTV’s New York correspondent and reported from New Orleans in the wake of Hurricane Katrina in 2005.
In a statement, she said: "Oxfam offers one of the most exciting platforms available to do what I do – grabbing the attention of a mass audience with a big story that really matters.
"In the era of social media, charities can do journalism and create content in the same way that big broadcasters do. That means Oxfam can now communicate directly with the public about its work in a way it never could before. I am excited to have the opportunity to use my storytelling skills in an organisation where campaigns really count."