Download the Third Sector iPad edition

Oxfam

The aid and development charity has launched a new fundraising campaign to show supporters how their donations are spent

Jodie Sandford visited Zimbabwe for Oxfam
Jodie Sandford visited Zimbabwe for Oxfam

What is it?

Earlier this year, Jodie Sandford became the first person to take part in the See For Yourself campaign when she travelled to Zimbabwe to see first-hand how her monthly donations to Oxfam were being spent. Her personal and unscripted view of Oxfam’s work in action was filmed and forms the basis of the campaign, which was launched this week with television, print and online advertising.

What did Jodie do?

Jodie, an IT manager from Yorkshire, visited an Oxfam water project that provides the community in the Gutu District of Zimbabwe with sustainable and reliable food sources. She met the local people, asked questions and reported back with a personal account of her thoughts and feelings about Oxfam’s work.

Why did Oxfam do it?   

Oxfam’s Paul Vanags, head of public fundraising, says: "Oxfam knows just how much of a difference our donors’ support makes to people in need around the world, but we don’t want the public to just take our word for it. Jodie gives a genuine insight into where money donated to Oxfam is spent, so we hope the public will really engage with the campaign and it will encourage lots of people to sign up to give regular donations."

Where can people see the film?

The film can be viewed on the charity’s campaign website and is also hosted on YouTube. The campaign website features a Q&A session with Jodie and the charity to answer questions such as "Who paid for the trip?" and "Where does the money actually go?"

View the video here:

How was the campaign promoted?

Jodie sent back regular video messages during her trip that were uploaded to Oxfam's Google+ page as part of an exclusive deal with the social networking site. She took part in a Twitter chat on Monday, answering questions about her trip.

Third Sector verdict:

The campaign picks up on a popular public concern about how charity donations are spent. Sending a member of the public to view Oxfam's projects in Zimbabwe allows supporters to see Jodie's true reactions and provides a credible channel for the public to witness how their money is spent.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

Forthcoming Events

Leaders in Fundraising

  • Tue 14 Apr 2015
  • ILEC Conference Centre, London

Big Donor Summit 2015

  • Wed 15 Apr 2015
  • ILEC Conference Centre, London

Digital Edge

  • Thu 16 Apr 2015
  • ILEC Conference Centre, London

Leaders In Fundraising

London, 14 April 2015

Big Donor Summit

London, 15 April 2015

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Advice on risk from a specialist insurer

Flooding - a bigger risk than ever

As winter approaches, Wendy Cotton of charity insurance specialist Markel explains how you can protect your charity against damage by flooding

How to reduce theft at your charity

Maximising security on your premises, using deterrents such as SmartWater and ensuring computer systems are secure can all prevent a theft occuring, says Wendy Cotton, a charity insurance expert at Markel