Partnerships round-up: Waitrose gives £500k to Marine Conservation Society

Plus: Bethany Christian Trust in new alliance; Book Trust links up with four partners; and Chestertons golf day raises £3,000-plus for St Mungo's

The supermarket chain Waitrose is donating £500,000 from its carrier bag fund to the Marine Conservation Society to help organise 1,000 beach and river clean-up events in 2017 and 2018. The events are expected to involve thousands of volunteers, who will remove rubbish from beaches and rivers. Many of the plastics removed will be sorted and recycled, which the company said was a first. The initial event will take place from 15 September until 18 September.

The Scottish homelessness charity the Bethany Christian Trust has been chosen as the official charity partner for the family-run Craigie’s farm and restaurant, based in Edinburgh. The company will raise money for and awareness of the charity by involving it in events held at the farm and restaurant.

The Book Trust has entered into a four-way partnership with the retailer Sainsbury’s, the publisher Penguin Random House and Entertainment One, which owns the brand of the children’s character Peppa Pig. The four organisations will collaborate to publish Shop With Peppa, an interactive sticker storybook to encourage parents to read with their small children. Copies of the book will be available exclusively from Sainsbury’s stores across the UK from 21 August. The new project will complement the Sainsbury’s Children’s Book Awards, held in August, which are also produced in partnership with the Book Trust and celebrate the best children’s books, encouraging parents and carers of young children to spend time together reading. The awards will be supported by in-store activity in Sainsbury’s shops to promote children’s reading, including special appearances Peppa Pig and her family.

The property company Chestertons has raised more than £3,000 at its annual Charity Golf Day for the homelessness charity St Mungo’s. More than 40 players, including Chestertons’ staff, clients and suppliers, attended Malden Golf Club in New Malden, Surrey, to take part and help beat last year’s total of £2,500. The company is aiming to raise funds for St Mungo’s through various initiatives including bake sales, quiz evenings, bowling competitions and wine tastings.

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