Payroll giving is 'recession-proof'

Slight fall recorded in the average donation, says the Association of Payroll Giving Organisations

The number of employees signing up to payroll giving schemes has fallen only slightly, according to the Association of Payroll Giving Organisations.

Figures from APGO's five member professional fundraising organisations show that 60,366 employees signed up to a payroll giving scheme in the 2008/09 financial year, compared with 60,942 in 2007/08.

The average donation fell from £81.08 in 2007 to £78.99 last year, but Sophie Pritchard, chair of APGO, said payroll giving was a recession-proof form of fundraising.

"There are reports of a reduction of up to a 30 per cent in charity income in certain areas, but we are confident that payroll giving will weather the economic storm," she said.

Peter O'Hara, managing director of professional fundraising organisation Workplace Giving UK, said: "Employees are appreciating they still have a job and want to give back. New recruitment initiatives may also have helped to expand the market."

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