People prefer collection tin giving to direct debits, survey shows

Ipsos Mori's research for the review of the Charities Act 2006 finds that almost eight out of 10 people don't mind giving to tin rattlers

Research suggests people prefer collection tin giving
Research suggests people prefer collection tin giving

Almost eight out of 10 people like to give to charity through collection tins, but only about four out of 10 like to donate by regular direct debit, research has found.

In April, the research company Ipsos Mori asked 1,004 adults in England and Wales to select the methods they would use to give to charity – they could choose more than one. Seventy-nine per cent said they would use collection tins, 77 per cent said they would sponsor someone and 41 per cent said they would set up a direct debit. Six per cent said they liked to be asked to give by street fundraisers.

The research was carried out for Lord Hodgson’s review of the Charities Act 2006.

The survey asked which methods people had been asked to donate by in the past year: 86 per cent said through tin collections, 75 per cent had been asked to sponsor someone and 58 per cent said by they had been asked to set up a direct debit.

The researchers found that 61 per cent of people did not believe charity trustees should be paid for their work, which was mentioned in Lord Hodgson’s report last week, and 33 per cent strongly agreed that more should be done to regulate fundraising. Three per cent of respondents strongly disagreed with this view.

The survey asked the 119 people who indicated they had a low level of trust in charities why they felt that way. Forty-five per cent of those people said charities spent too much on salaries and administration and 21 per cent said they felt charities wasted money.

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