Peta gets visceral in campaign against KFC slaughter cruelty

Emma Maier

Animal welfare charity Peta has been handing out bloody KFC buckets filled with fake chicken bones and feathers, as it steps up its efforts against the fast food giant.

The approach is one of several shock-tactic stunts by activists, who have been protesting outside KFC branches during March.

The protests are part of the charity's global campaign against KFC's slaughterhouse practices. "Birds are supposed to be stunned before having their throats slit, but the process isn't very efficient and some birds are fully conscious when they are slaughtered and others are boiled alive," said Peta spokesman Andrew Butler.

As well as depicting KFC's Colonel character as a butcher on placards and billboards, activists have used 'body-screen' TVs showing footage from KFC's slaughterhouses.

Despite the visceral campaign, neither Peta nor the Advertising Standards Authority have received any complaints.

"Most people have been very responsive," said Butler. "It is only a matter of time before KFC has to change its ways."

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