PFRA expands donor retention research project

Survey likely to cover international charities

The Public Fundraising Regulatory Association is to expand its annual research project on donor retention and attrition in face-to-face fundraising this year.

The survey, which last year found that about half of all donors recruited through face-to-face fundraising cancelled their direct debits within 12 months, is expected to cover international charities this year, as well as UK charities.

It is due to be published in July.

The PFRA also wants 15 member charities to volunteer to pool their donor attrition and retention data over the next five years so that it can be used for the annual surveys. In return, they will receive rebates on their membership registration fees.

Five charities, including EveryChild, Epilepsy Action and housing charity Shelter, have already agreed to take part.

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