The Conservative Party is setting up a social networking website that will provide information on how to get involved in activities such as volunteering.
The site, which is expected to go public later in the year, will also provide an online forum for discussion of issues such as climate change.
It is the first time a mainstream political party has launched this kind of initiative. The site will build upon Tory leader David Cameron's attempts to show his party is tackling important social problems such as poverty and environmental damage.
The idea has received a positive response from volunteering charities. "We welcome increased Conservative interest in opening up channels for policy development," said Dame Elisabeth Hoodless, executive director of CSV. "The plan to offer opportunities for volunteer engagement is exciting."
According to a report in Marketing magazine, the website's launch will be accompanied by an advertising campaign outlining the Conservative approach to four key social issues.