A campaign to persuade the electronics giant Apple to allow more charity donation apps to be used by its products has been launched by the technology company GetGiving, with the backing of the chief executives body Acevo and the website Ambassadors for Philanthropy.
The company contacted Apple last month with details of an app it had designed, which it said would make donating to charities through devices such as the iPhone quicker and easier.
GetGiving said Apple rejected the application on the grounds that "donations are not permitted to be taken within the application", and that apps must instead link potential givers to a website where they can then make donations.
According to David Erasmus, managing director of GetGiving, the payment processing company PayPal was recently given permission by Apple to produce an app that allowed giving to charity. But the problem with that app, he said, was that users had to go through a number of steps before they could make donations to charity.
"We don't believe Apple should be blocking what could be the most revolutionary development for charities of this generation," said Erasmus. "We think Apple should champion the use of innovative technology solutions in the third sector."
Six charities, including the NSPCC and the RNLI, have signed up to be featured on the launch of the GetGiving app, if it goes ahead. The app would then be opened to all 4,000 charities featured on the database of MissionFish, the charity arm of the auction website eBay and GetGiving's partner in the project. Apple declined to comment.