Prostate cancer charity drive on van website
The Prostate Cancer Research Foundation has linked up with a commercial van-buying website to raise awareness of prostate cancer among van drivers.
Campaigning materials will feature a digitally created commercial of the late entertainer Bob Monkhouse speaking ‘posthumously’ about his own death. The charity has already run television advertisements starring Monkhouse.
The campaign is targeting van drivers because a recent Vansunited poll showed that 60 per cent of van drivers frequent cafés and fast-food restaurants – and men with higher intakes of animal fat are at a higher risk of prostate cancer than men who follow a more balanced diet.
Emma Halls, chief executive of the Prostate Cancer Research Foundation, said: “We welcome the support from Vansunited – a high percentage of its audience is male and unaware of the risks.”
It is estimated that there are three million commercial vans in the UK.
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