Pudsey joins Fundraising Standards Board

BBC Children in Need has joined the Fundraising Standards Board, bringing membership of the scheme to more than 650.

The charity will launch a website and fundraising materials carrying the board’s ‘tick’ logo this month, in time for its 2007 appeal. Members of the scheme are required to display the quality marque on all fundraising materials.

“The fundraising activities that take place in the days and weeks leading up to the appeal in November all combine to create a fantastic national event that involves thousands,” said David Ramsden, chief executive of BBC Children in Need. “Our membership of the Fundraising Standards Board allows us to demonstrate that we are committed to treating our supporters with respect, fairness, honesty and clarity.”

Jon Scourse, chief executive of the board, said: “We welcome Children in Need’s membership and look forward to working with it on its 2007 appeal.”

Donor information website Intelligent Giving had criticised the quality of Children in Need’s reporting in November 2006 and slammed the charity for saying that every penny received will go towards charitable causes, suggesting there were no administration costs. The charity’s website now says: “Since then, Children in Need has significantly improved the quality of its reporting – which means a lot of the criticisms below are no longer valid.”

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