Race for Life was top-grossing mass-participation fundraising event of 2014

A list of the top 25 such events has been compiled for the second year by the events company Massive; it features the ice bucket challenge and the #nomakeupselfie

Race for Life
Race for Life

Cancer Research UK’s Race for Life was the top mass-participation fundraising event of 2014 in terms of money raised, according to the events company Massive.

The Massive Top 25 list, which is in its second year, is compiled using figures for the gross income raised by the largest mass-participation fundraising events in the UK.

The Race for Life, a series of women-only running events, topped the list for the second time, raising £51.5m in 2014, an increase on the £51m it raised the previous year.

Macmillan Cancer Support’s World’s Biggest Coffee Morning came second in the rankings, having raised £25m last year – £5m more than in 2013.

Movember, which made £11m in 2014 for men’s health charities such as Prostate Cancer UK, is listed in third place. Its UK income was just over half the £20m it raised in 2013. Adam Garone, Movember’s global chief executive, told Third Sector in March that he had presented a new strategy to the charity’s board at the end of last year to address this decline.

Cancer and medical charities accounted for more than 95 per cent of the income in the top 25, with only four non-medical charities represented. CRUK had four events in the top 10.

In a report produced with the list, Massive says: "Non-medical charities are missing out. With the average participant sharing their support with more than 75 others, the potential to drive awareness and income from mass participation is currently not being taken up by some of our biggest causes and organisations."

The report says that three walking programmes – Walk the Walk’s Moonwalk, CRUK’s Relay for Life and Breast Cancer Care’s Pink Ribbon Walk (which ranked 18th in the list) – averaged growth of more than 50 per cent in 2014.

The list features two new events: CRUK’s #nomakeupselfie and the ice bucket challenge, which benefited both the MND Association and Macmillan.

In ninth place was Save the Children’s Christmas Jumper Day, which was the top-25 event experiencing the most growth since the previous year. It raised £4.3m, compared with £1.3m in 2013

The top 10

CRUK’s Race for Life – £52m

Macmillan’s World’s Biggest Coffee Morning – £25m

Movember – £11m

CRUK’s #nomakeupselfie – £8m

Walk the Walk’s Moonwalk – £7.5m

MND Association’s Ice Bucket Challenge – £6.8m

CRUK’s Dryathlon – £5m

British Heart Foundation’s London to Brighton Bike Ride – £4.3m

Save the Children’s Christmas Jumper Day – £4.3m

Macmillan's Go Sober for October – £4.3m

- This story was corrected on 5 August. It originally said that Go Sober October was run by Cancer Research UK.

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