Red Cross campaign on conflict zones

The British Red Cross has launched a £65,000, month-long campaign on conflict zones.

The humanitarian charity hopes the Civilians and Conflict campaign, which runs throughout October, will challenge people's perceptions of what life is like in areas of armed conflict.

An ICM survey released yesterday revealed that more than 60 per cent of people mistakenly believe Iraq and Afghanistan have experienced the highest death tolls of civilians of any conflict in the past 10 years.

The survey also shows that, despite the fact that an estimated 5.4 million have died in the war in the Democratic Republic of Congo, only 1 per cent of respondents had heard of the conflict.

Along with the survey, the campaign includes an alternative reality game that follows a 16-year-old boy in northern Uganda who is searching for his mother, and trips for press officers and journalists to Afghanistan and Sierra Leone to tell the stories of civilians affected by conflict.

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