Researchers win payroll giving review tender

The Institute of Fundraising has awarded the tender to carry out a root-and-branch review of payroll giving to former Big Lottery Fund director Vanessa Potter and researcher Dr Jonathan Scales.

Potter and Scales, who both work for research and policy consultancy Strategy Complete, have been charged with analysing the scheme to see why it has not reached its full potential.

Potter has fifteen years’ experience in senior positions in the public and third sectors, most recently as director of policy and external relations at the Big Lottery Fund. Jonathan Scales holds a PhD in Applied Social and Economic Research and has 10 years’ post-doctoral experience of applied market and social research.

They will use one-to-one interviews and focus groups to gather views from people with an interest in the scheme, including individuals who give via payroll, agencies, people with a policy and strategy interest in payroll giving and a mix of third sector bodies – some that use payroll giving and some that don’t.

“Payroll giving hasn’t taken off in the way we might have expected it to,” said Potter. “There are issues around portability, take-up and the link between how people give and the charities the donations go to. All these issues will be part of the review.”

She added: “There are cultural issues within the third sector and for people who give that we will need to address and consider as well.”

The review will also cover the grants incentive scheme for small and medium-sized enterprises. “Our intention is to look at all the existing systems,” she said. “This is one of the interesting areas that we will look at.”

The institute would not disclose the value of the contract.

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