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Viewpoint: Why a card donation row is not just for Christmas
By Alan Hawkes, Third Sector, 23 January 2008
We shouldn't wait a year - a campaign to secure better giving deals on seasonal greetings cards must be established now.
I am preparing to wind up my greetings card business, Studio51. The aim was to give 51 per cent of Christmas card sales to charities, rather than the measly 5 per cent they usually get from retailers. In a nutshell, it didn't work. We simply could not attract enough of...
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