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Personal account: Kelly Archer
By Annie Kelly, Third Sector, 23 January 2008
The acquisition campaign manager at WWF-UK on being a headless panda.
The best advice I've had At a conference last year, WWF's international marketing director said that fundraising wasn't about selling a programme or project, or about meeting your targets, but about developing a relationship with the donor. It's something I've acted on ever since. The biggest challenge I've faced A...
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