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Viewpoint: Today's philanthropic kids are tomorrow's donors
Third Sector, 19 March 2008
Charities must invest time in attracting children to their causes if they want to build a solid base of future contributors.
We let the charities know there is always someone who will help them, no matter what happens," said a 14-year old at an inner-city school after researching charities in her area. Sadly, the figures don't support her optimism. An NOP survey of young people in 2002 found that, though 89...
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