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Personal account: Andy John

By Annie Kelly, Third Sector, 2 April 2008

The ActionAid marketing and events officer on working and playing hard.

- The best advice I've had It probably came from Brian Miller, head of direct marketing agency WWAV Rapp Collins, who spoke at a recent conference I went to. He said the future of fundraising is to stop interrupting what people are interested in and become what people are interested...

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