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Viewpoint: Let's get social enterprise on TV

By Nick Ware, Third Sector, 6 June 2007

There is no doubt that BBC1's The Apprentice, in which contestants battle it out for a job working for Amstrad boss Sir Alan Sugar, is my key viewing of the week.

I couldn't go without my fix: the show is immaculately produced and full of great characters, bitching and tension. But ethical it most certainly isn't. Apart from the suggestion by Tre, one of the participants, to donate to community sports some of the profits from the sale of the trainers...

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