Richard Taylor, executive director of fundraising and supporter marketing at Cancer Research UK and chair of the Institute of Fundraising, has been appointed interim director of fundraising, marketing and communications at Macmillan Cancer Support, two months after pulling out of a move to the consumer charity Which?
Taylor, who had been due to start at Which? last month but pulled out in July because of a conflict over the way the consumer charity responded to a Daily Mail investigation of fundraising practice, will join Macmillan tomorrow. He has been in the same role at CRUK since 2004.
A spokeswoman for Macmillan said that the charity’s fundraising and marketing and communications directorates, which had previously been run as separate entities, would be merging to form one directorate over the next nine months. Taylor, who has initially been employed on a nine-month contract, will oversee this process and ensure the smooth integration of all the charity’s fundraising, marketing and communications activities.
His appointment follows the promotion of Macmillan’s former director of fundraising, Lynda Thomas, to chief executive in March and the departure this month of Hilary Cross, Macmillan’s former director of marketing and communications.
Taylor said in a statement: "I’m thrilled to be joining Macmillan at such an important time for the organisation. Macmillan is sector-leading in fundraising innovation and has achieved record levels of brand awareness through the Not Alone campaign, so there couldn’t be a better time to join.
"Under Lynda’s new leadership I look forward to building on Macmillan’s incredible success to help reach and improve the lives of people affected by cancer, their families and carers."
During Taylor’s tenure at CRUK, the cancer charity’s fundraising income grew from £200m a year to £522m.
He oversaw the rebranding of the charity in 2012 and delivered the launch of its annual fundraising telethon Stand Up To Cancer in partnership with Channel 4 in 2014, the same year that he was elected chair of the IoF.
CRUK announced in July that it had appointed its former director of patient engagement, Ed Aspel, as its new executive director of fundraising and marketing, although he did not start the role until September, having worked alongside Taylor over the past two months.