The RNLI has achieved the highest score for the second year running in a study of the reputations of charities.
The lifeboat charity was ranked top of a list of UK-based charities in a study carried out by the research organisation the Reputation Institute, which measures the reputations of businesses and charities.
In the survey, at least 100 respondents from a pool of 10,500 were asked to rate each charity in areas such as innovation, leadership and performance.
The average score for all the charities surveyed was 86.1 per cent. For businesses in a parallel survey, the average was 64.2 per cent. The research was commissioned by the Institute of Chartered Secretaries and Administrators.
Paul Boissier, chief executive of the RNLI, said: "We're delighted to have achieved such an excellent ranking for the second year running. We are fortunate in having a large network of dedicated people working at a local level who feel very involved with the RNLI."
Full list of charities' reputation rankings:
1. Royal National Lifeboat Institution: 94.7 per cent
2. The Royal British Legion: 90.1 per cent
3. RNIB: 89.9 per cent
4. British Heart Foundation: 89.6 per cent
5. Scope: 89.2 per cent
6. British Red Cross: 88.8 per cent
7. RSPCA: 88.6 per cent
8. Children in Need: 88.1 per cent
9. Cancer Research UK: 87.8 per cent
10. Barnardo's: 86.7 per cent
11. NSPCC: 85.8 per cent
12. The National Trust: 85.7 per cent
13. Age UK: 83.2 per cent
14. Oxfam: 78.2 per cent
15. Christian Aid: 77.8 per cent
16. Wellcome Trust: 72.9 per cent.