A community organisation for people with special needs has won a national award for a stunningly successful direct mail campaign that raised more than £1 million.
Camphill Village Trust won the Relief Work category at the Royal Mail's Winning Post Awards 2002, which mark outstanding examples of direct mail by small- to medium-sized businesses.
The judges praised the charity, which runs Botton Village community in Danby, North Yorkshire, for the honesty and warmth of its Christmas 2000 appeal. Each donation raised on average £78.
The appeal raised funds for people with special needs who are approaching old age and require specific types of accommodation.
"It touched a spot with our donor profile, which has a high level of older people,
said Camphill Village Trust co-worker John Durham.
The appeal, which was based on the concept of relationship funding, raised 20 per cent more than the charity's previous Christmas appeals.