The British Heart Foundation has been chosen as its charity of the year by the bank Santander, and is expected to net at least £1m.
The two organisations announced the partnership today after a vote by the bank’s staff. It will run throughout 2015.
The bank’s employees will be encouraged to support BHF fundraising campaigns such as "Wear It. Beat it", which asks people to wear red on 6 February in support of those with heart problems, and the autumn stock donation campaign "Bag it. Beat it" for the charity’s more than 750 shops.
The bank will develop its own staff events, including a 50 million-step challenge – employees will be invited to monitor how far they are walking – and an international challenge.
Earlier this month, Santander announced that it had raised more than £1.3m last year for the NSPCC, its 2014 charity partner.
The funds the bank raises for the BHF will support for two years the heart charity’s Heart Helpline, which provides free emotional and practical support to heart patients and their families. It will enable the charity to fund for three years two research projects on treatments for those living with cardiovascular disease.
Amit Aggarwal, head of corporate partnerships at the BHF, said the charity was thrilled to have been chosen as the bank’s charity of the year.