What is it?
Scope is asking disabled people, their families and friends to visit its online tool and upload stories and images that illustrate what they want the future to look like. The charity hopes this will make the issue of disability better understood. The stories could be about being able to go out for a meal without people staring or being able to live independently. People can also submit pictures that represent their aspirations. At the time of publication, 159 people had uploaded pictures.
Give an example…
One story that has already been submitted is a picture of a pair of glasses, which represents a dream that "…all disability aids and equipment become as well designed and socially acceptable as glasses". Visit Scope's gallery to see more images.
What is Scope going to do with the stories and images?
Scope is changing its visual identity to make sure that every time someone comes into contact with the charity can see one of the stories. This includes a new logo made up of 60 of the pictures, putting them in all 238 Scope shops and on every piece of communication the charity sends out to supporters, campaigners and service users.
Why has the charity done it?
Richard Hawkes, chief executive of Scope, said: "We can’t ignore the fact that attitudes to disabled people have got worse and people are struggling to get the support they need. Yet disability doesn’t feel relevant to most people.
"Disabled people tell us that if their lives were better understood it would improve attitudes. We are inviting disabled people, their friends and families to join us in making disability feel relevant by sharing their views of what the future could look like."
How is it being promoted?
The stories and images are being promoted on the charity’s website and will also be flagged up on its Twitter and Facebook feeds. Journalists and bloggers have also been approached and asked to include information on their websites, while emails are being sent to the charity's service users, supporters, campaigners, fundraisers and other stakeholders.
Third Sector verdict:
The online tool is a great way to get the charity's target audience to participate in the campaign because it is interactive – it's fun to load and create images. By using the stories in the shops and in other communication materials, participants will feel as if their stories are really being listened to and seen widely by the public and that their voices are being heard.