Scottish donors failing to keep home fires burning

Charities north of the border are failing to capitalise on the desire of one in two Scots to donate to charities that operate only in Scotland, according to new research.

A survey by consultancy nfp Synergy showed that the charities most familiar to Scottish people are UK-wide organisations and ones that don't even operate in Scotland. Yet half the survey's 1,000 respondents said they would prefer to donate to charities that "operate exclusively in Scotland".

Fifty one per cent were aware, unprompted, of Oxfam, and 31 per cent knew of the RSPCA, which operates only in England and Wales. Twenty-six per cent knew of the Red Cross, and 25 per cent knew of Barnardo's.

The 'Scots-specific' charity with the highest unprompted awareness among Scottish people was the Scottish Society for the Prevention of Cruelty to Animals.

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