Scouts' campaign aims to shed fusty fire-lighting image

The Scout Association is hoping to shake off its image of knee-high socks and sing-alongs with a poster campaign that aims to project scouting as a lifestyle choice for young people looking for adventure.

"There's still a wide misconception that scouts still run around in shorts lighting fires, which simply isn't true," said Jack Gilbert, fundraising manager at the Scout Association.

The posters, which will be displayed in London Underground stations, show boy and girl scouts engaging in challenging outdoor activities such as potholing and quad-biking, and asks commuters to make a donation or leave a legacy to the association.

"We're hoping that the posters will raise awareness of the modern face of scouting," said Gilbert.

The association also hopes that the campaign will raise the profile of scouting among employers, thereby encouraging more young people to see becoming a scout as a valuable career asset.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now