Scouts launch project to get young people outdoors

The Scout Association is targetting business people as part of a new two-year campaign to raise £10m.

The KidsOutdoors campaign, which launched in London’s Docklands on 7 February, is designed to help build and improve facilities to encourage young people to get healthy, build confidence and learn life skills through a range of outdoor adventures.

Business people were invited to the launch and encouraged to invest in the project, and fundraising efforts will also target the general public.

“Many successful people in the business community, such as Richard Branson and Peter Cruddas, credit Scouting with helping them to develop the skills they needed to go on and have successful careers,” said Derek Twine, chief executive of the Scout Association.

Funds will be used to create new Scouting groups provide for the 30,000 young people currently on the waiting list and develop new outreach programmes to help under-represented groups, such as minorities and those who cannot afford Scouting activities.

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