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Stephen Pidgeon: Give donors more digital feedback

Charities must tell people what their donations achieve, says our columnist

Stephen Pidgeon: Manners are the key to legacy giving

Charities need to understand the importance of saying thank you to donors, says our columnist

Stephen Pidgeon: Why all the gloom about direct giving?

Direct requests and donor feedback pays off in the long term, says our columnist

Stephen Pidgeon: Let's listen to varsity fundraisers

It's sad that different types of fundraisers don't learn more from each other, says our columnist

Stephen Pidgeon: Fundraisers need more intelligent research

It needs to take greater account of the emotion involved in giving, says our columnist

Stephen Pidgeon: Online is just one piece of the puzzle

Online fundraising should be used with other methods to create a multi-channel approach, says our columnist

Stephen Pidgeon: Go to the bean-counters and do a deal

Fundraisers should be saying no to demands for unearmarked funds and suggest they find better ways to express their accounts, says our columnist

Stephen Pidgeon: Reasons to be optimistic about 2011

Properly trained and motivated staff are key in fundraising, says our columnist

Stephen Pidgeon: It's competition that makes a winner

Fundraising is the only communications channel common to all charities, says our columnist

Stephen Pidgeon: Ignore its flaws - this report has bite

We should all get behind the NCVO's campaign The Big Ask, says the chair of direct marketing agency Tangible and of the Institute of Fundraising's standards committee

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Small Charities Marketing Summit

  • Date: Fri 25 May 2012 - Fri 25 May 2012
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Mutuals: Economic Growth Through Employee Ownership and Joint Ventures

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