Stephen Pidgeon: Manners are the key to legacy giving
28 Feb 2012
Charities need to understand the importance of saying thank you to donors, says our columnist
Charities must tell people what their donations achieve, says our columnist
Charities need to understand the importance of saying thank you to donors, says our columnist
Direct requests and donor feedback pays off in the long term, says our columnist
It's sad that different types of fundraisers don't learn more from each other, says our columnist
It needs to take greater account of the emotion involved in giving, says our columnist
Online fundraising should be used with other methods to create a multi-channel approach, says our columnist
Fundraisers should be saying no to demands for unearmarked funds and suggest they find better ways to express their accounts, says our columnist
Properly trained and motivated staff are key in fundraising, says our columnist
Fundraising is the only communications channel common to all charities, says our columnist
We should all get behind the NCVO's campaign The Big Ask, says the chair of direct marketing agency Tangible and of the Institute of Fundraising's standards committee