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Dean Russell: If writing a blog feels like a burden, here's how to make it pleasurable

Blogs should be core to a charity's digital strategy, says our columnist

Dean Russell: Local government can use charities as trusted partner and critical friend

Charities and volunteer groups can be the bridge between individuals and local government, says our columnist

Dean Russell: Choose your words carefully if you want to engage communities online

The role of charity communications is shifting from campaigns towards facilitation, says our columnist

Dean Russell: Get the right people round the table and communication gets a lot easier

Partnerships with the right people ease communication, says our columnist

Dean Russell: Will a charity's rebrand widen its scope or alienate its core audience?

The RNID's rebrand to Action on Hearing Loss broadened its represenation but may have unwittingly turned its back on the charity's core deaf audience, says our columnist

Dean Russell: The main lesson of the AV campaign is that we must keep things simple

The argument put forward in support of AV was overcomplicated and never really had a strong narrative, says our columnist

Dean Russell: Politicians will pay attention if you give them a clear, simple message

It can be easy to get stuck in a bubble by assuming the rest of the world has the same passion for a cause as your staff and supporters, says the director of digital at Fleishman-Hillard

Dean Russell: How refreshing! A campaign that is inclusive, modern and successful

The director of digital at Fleishman-Hillard explains why Save the Children's #blogadesh campaign hit the mark

Dean Russell: Big society can work if organisations are collaborative and communicate

Charities need to reassess communications plans in order to be effective, says the director of digital at Fleishman-Hillard

Dean Russell: Charities should do more to help volunteers spread the word online

The private sector is better at attracting people through social media, says the director of digital at Fleishman Hillard

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Events

Small Charities Marketing Summit

  • Date: Fri 25 May 2012 - Fri 25 May 2012
  • Venue: Manchester

Mutuals: Economic Growth Through Employee Ownership and Joint Ventures

  • Date: Tue 29 May 2012 - Tue 29 May 2012
  • Venue: Central London

Mission Critical: Crafting Your Communications Strategy Workshop

  • Date: Wed 30 May 2012 - Wed 30 May 2012
  • Venue: St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.