Sector feels force of flooding, but mouse survives

Charity search engine EveryClick's headquarters has fallen victim to the flooding, but its iconic mouse mascot was spared.

On 20 July at 5pm, the entire lower floor of the social enterprise’s office in Moreton-in-Marsh, Gloucestershire, was flooded, leaving staff stranded in the town. One member had to sleep at a local college and others had to be rescued by tractors.

The carpets were ripped out, several printers have been destroyed and seven humidifiers have been installed to dry out the building. The organisation’s service has been able to continue unaffected, however, because the search engine is hosted in London and was unaffected by the flooding.

“The mouse was fine and living and has been touring England,” said Emma Walton, PR and mouse manager at Everyclick. The blue mouse costume was being put to use on a visit to the Devon Police Headquarters in Exeter on the day Everyclick’s main office was flooded.

The Reading Single Homeless Project has also been affected by the flood. The charity’s Ridgeway Walk, a sponsored 10 mile trek between the Berkshire towns of Nuffield and Streatley scheduled for 29 July, has been postponed to either the 2 or 9 of September because of flood warnings in the Reading area. Paul McKenzie, the project’s corporate and events fundraiser, said he was very disappointed to postpone the event, but that supporter safety had to be taken into consideration.

The British Red Cross has unveiled a print campaign to promote its appeal for donations to help victims of the flooding. On Wednesday, the appeal had raised £300,000 by midday though telephone and online donations.

“The figure will be higher once postal donations have arrived,” said a spokesman. Supermarket giant Tesco, Halifax bank, pharmaceutical company GSK and Freemasons’ Grand Charity have all donated to the appeal.

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