Sector seeks to make the most of World Cup fever

Indira Das-Gupta

Charities are cashing in on World Cup fever as the biggest event of the international football calendar approaches.

The British Heart Foundation is selling a range of merchandise featuring the St George cross, which it hopes will appeal to patriotic football fans.

The charity is aiming to raise more than £100,000 through the sale of car flags, mini-footballs, magnets and deeley bopper novelty headwear in BHF shops across England.

Macmillan Cancer Support has also jumped on the World Cup bandwagon by producing themed fundraising packs that have been designed specifically for corporate supporters.

The packs, which have already been ordered by JCDecaux, npower, Alliance Pharmacy and JPMorgan, include a referee's whistle, cheer sticks and a CD.

The cheer sticks - balloons that can be banged together - are also available from outlets of the clothes retailer Mackays for a suggested donation of £2.

"This is the first time we have done something like this," said a Macmillan spokeswoman. "It's fantastic that so many corporate supporters want to take part."

These latest ideas come in the wake of Clic Sargent's launch of a patriotic mobile phone charm (Third Sector, 29 March). The charm features an enamel St George cross flag attached to a band reading 'England', and went on sale at JD Wetherspoon pubs across the UK at the beginning of the month.

The World Cup begins on 9 June.

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