Shoppers back a charity top-up

Nearly half of UK shoppers would be prepared to pay more for their goods if a percentage of the profits were donated to a "worthwhile" charity, a new study has revealed.

A survey of 1,200 UK shoppers, conducted by ethical marketing specialist agency Feel, showed 43 per cent of respondents would spend 20p more on a standard household item and 25 per cent would pay an extra 30p if they knew it would benefit a good cause.

Commenting on the survey, communications specialist Mirella von Lindenfels said: "It speaks for the power of a charity's brand that people would be willing to pay more - although how much charities would get is hard to say.

"Large charities would probably get a better deal, but as long as the product was appropriate for the cause, it would be worth doing. It is a fantastic way to drive a brand forward."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus