Site Visit: The Prison Reform Trust

The charity adopted a new content management system to make its site easier to navigate

The Prison Reform Trust website
The Prison Reform Trust website

Organisation: The Prison Reform Trust
Agency: Baigent Digital
Spend: Undisclosed
Accessibility: W3C AA

The Prison Reform Trust works to promote community solutions to crime, improve conditions for prisoners and promote equality and human rights in the justice system.


Staff focus groups were held last March. The charity gave consultancy Baigent Digital a brief to redesign its website,, and liaised regularly with the firm. The process took nine months.

Design and content

The idea behind the redesign was to make the website easier to use, after feedback showed it was sometimes hard for visitors to find information. The text is accompanied by pictures showing the reality of prison life, taken by photographer Edmund Clark for his book Still Life: Killing Time, which the charity helped to publish.

It was also an opportunity to refresh the charity's logo: the new brand features the name in white on a red background.

Special features

A new content management system allows the charity to set up cost-effective microsites for sub-brands and campaigns, rather than commissioning an agency. There is now capacity for more multimedia content and for blogs and comments to be introduced in the future. There are also links for the first time to the social media sites Twitter and Facebook.

The Prison Reform Trust says:

"Because of the nature of our work, the logo and look needed to be purposeful, serious and modern. It is a clean, bold and engaging website that better reflects our aims as an organisation."

Navigation: 4
Accessibility: 3
Innovation: 3
Content: 4
Total: 14 out of 20

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