Organisation: The Prostate Cancer Charity
Agency: Public Zone
The Prostate Cancer Charity was founded in 1996 to raise awareness of the disease, the most common form of cancer in men, and support victims.
The digital creative agency Public Zone was commissioned to develop a new website for the charity in January 2010 after a competitive tender. The development took 10 months and involved a re-evaluation of the existing site. This included interviews with people affected by prostate cancer and their families, nurses and GPs. One of the main findings was that the new website needed to be a source of high-quality, trustworthy information on the condition.
Design and content
The new site provides information in a more informal tone than the previous one. The aim is to make the content easier to understand. It also places less emphasis on fundraising, which some users of the previous site had said they found upsetting at a time of great stress. The emphasis of the new site is on information and it includes more video content.
A new forum will be added to the site shortly. Dropdown menus will enable visitors to reach deep-lying information more easily and to move between different sections more quickly - for example, from the clinical trials information section to the fundraising pages. Since the relaunch, there has been a seven-fold increase in visitors to the site's information section, and a 62 per cent increase in online donations.
The Prostate Cancer Charity says:
"We want the website to act as a gateway so that visitors can find out more about the charity once their information needs have been met."
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