Site Visit: RNOH Charity

The charity's new website contains more detailed information about how people can support the charity

RNOH Charity's website
RNOH Charity's website

Organisation: RNOH Charity
Agency: Adept
Spend: Just under £10,000

The RNOH Charity was originally included on the Royal National Orthopaedic Hospital's website, but it recently launched a standalone site. The charity raises money to help the hospital care for patients with musculoskeletal conditions and to support the hospital's research.

Development

The charity created a standalone website because it wanted to include features that weren't on the hospital's site and make it easier for supporters and potential supporters to access. The site provides information about the charity's general work and its redevelopment appeal, how to raise funds or donate and the latest news.

Design and content

The website has a clear, professional image while portraying the caring and compassionate side of the hospital. Visitors to the site can view the charity's appeal film and access more detailed information about how they can support the charity, which was not previously possible. There is also a dedicated charity news section and buttons for social media.

Special features

Donation buttons feature prominently on the home page, making it easy for site visitors to give money. There is a current fund total at the top of the page and links to how people can raise funds, leave legacies or take part in events. The site gives the charity an identifiable profile.

RNOH says:

"During the last few years the RNOH Charity has been growing in size and profile, and could no longer do without a website. We're pleased with the way it turned out: we feel it's neatly organised and easily navigable, and we are delighted with the designs our digital agency came up with."

Score:
Navigation: 4
Accessibility: 4
Innovation: 2
Content: 3
Total: 13 out of 20

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