Slimming World campaign raises £2.1m for CRUK in two weeks

The Big Slimming World Clothes Throw urged members to donate clothes in support of the cancer charity

Money raised goes to CRUK
Money raised goes to CRUK

A fundraising campaign run by the weight-loss organisation Slimming World has raised an estimated £2.1m for Cancer Research UK in only two weeks.

The Big Slimming World Clothes Throw asked Slimming World members to donate clothes that no longer fitted them to the charity.

The campaign, which took place over a two-week period in May, collected more than 80,000 bags of clothes, worth an estimated £2.1m to the charity.

It means the campaign has raised an estimated £5.8m for the charity since it began in 2013.

Johanna Mather, marketing coordinate at Slimming World, said the organisation was delighted to have broken the £2m barrier with the campaign this year,

"Not only is the clothes throw a perfect opportunity for Slimming World members to celebrate their slimming success and the fact they’ll never need their ‘before’ clothes again, it is also vital to spread the message that keeping a healthy weight could reduce the risk of developing 10 different types of cancer," she said.

Zoe Dean, corporate partnerships manager at CRUK, said the charity was grateful to all Slimming World members who had cleared out their cupboards and donated clothes they no longer needed.

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