Small outfits 'could unite to improve payroll giving'

Small charities could boost their chances of raising money from payroll giving by forming consortia and approaching small businesses, according to the Institute of Fundraising.

Payroll Giving
Payroll Giving

Small charities can miss out on payroll giving because they often cannot compete with household names that are represented by professional fundraising organisations, according to Tina Steele, payroll giving project manager at the institute. But small charities with limited resources could gain greater clout by clubbing together with charities within a 30-mile radius that have similar objectives.

"When the small and medium-sized enterprise grant programme was introduced, we found a big niche market for small charities to gain through payroll giving schemes through small businesses," said Steele.

"Small charities aren't likely to be accepted in the professional fundraising organisations basket, but might do better if they were to approach businesses as a collective."

Signing up to schemes through professional fundraising organisations suits larger organisations because they represent a wide range of charities and take on the workload, Steele said. But smaller businesses are more likely to respond to local requests.

The institute is to run a series of workshops this autumn that will advise small charities that want to get involved in payroll giving about how to approach small businesses collectively.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now