SNAPSHOT: Beating apathy

Christian Aid staged an afternoon of mock wrestling bouts last Tuesday week by asking passers-by outside the Royal Opera House in Covent Garden to wield pugil-sticks to act out the emotions that block people from giving to charity. A total of 244 people confronted charity volunteers dressed in heavily padded costumes, representing Doubt and Apathy, on a giant inflatable wrestling ring. Participants were then asked to donate money in the famous red envelope to become a hero for Christian Aid week. The day raised £2,910 and marked the launch of Christian Aid week's new multi-media advertising fundraising campaign, which focuses on breaking down people's doubt and apathy about giving to charity.

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