SNAPSHOT: Beating apathy

Christian Aid staged an afternoon of mock wrestling bouts last Tuesday week by asking passers-by outside the Royal Opera House in Covent Garden to wield pugil-sticks to act out the emotions that block people from giving to charity. A total of 244 people confronted charity volunteers dressed in heavily padded costumes, representing Doubt and Apathy, on a giant inflatable wrestling ring. Participants were then asked to donate money in the famous red envelope to become a hero for Christian Aid week. The day raised £2,910 and marked the launch of Christian Aid week's new multi-media advertising fundraising campaign, which focuses on breaking down people's doubt and apathy about giving to charity.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus