Stroke Association banks on £1m from BAE tie-up

Dominic Wood

The Stroke Association has beaten Disability United and the Wildlife Trust to become weapons manufacturer BAE Systems' new charity partner.

The charity and its bid partner, Chest, Heart & Stroke Scotland, can expect to raise almost £1m from the 18-month corporate staff fundraising partnership. Outgoing partner NCH received £930,000.

The Stroke Association, which won 44.7 per cent of the BAE staff vote, has in the past rejected criticisms about linking with an arms dealer.

A statement said the venture will enable it to reach new audiences to highlight stroke prevention.

Mark Bishop, Disability United's group spokesman and head of corporate fund-raising at Leonard Cheshire, said: "The BAe account is the most disappointing of our five near misses. We are sanguine because we got on some incredible shortlists. Disability United is a great concept, but unless we invest in it as a brand, will it win staff votes?"

The group has failed to win any corporate fundraising accounts since it formed.

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