Our team: Breakthrough Breast Cancer

Kath Abrahams, director of fundraising, takes us behind the scenes of the charity's fundraising department

Kath Abrahams
Kath Abrahams

How many fundraisers are there?

There are 55 of us based at our offices in Holborn, central London. We also have one fundraiser in Manchester, as well as a small team in Scotland.

What does the team do?

We cover lots of areas: in particular, we have some great relationships with a number of companies, such as Marks & Spencer. We also do major donor, trusts, community, direct marketing and face-to-face fundraising.

How much do you raise?

In 2009/10, we raised about £17.2m and spent £6.7m on fundraising. One of our biggest areas is company fundraising, which brings in about a third of our fundraising income.

People raising money through events also brings in about a third of the overall total, whether that's through challenge events or ones that people organise themselves. There are also two points in the year, April and October, when we launch big campaigns that not only help raise money, but also are great for the charity's exposure.

What's in the pipeline?

I only joined the charity recently, but one area that I particularly want us to focus on is building even more meaningful relationships with all of our donors, so that they will want to stay with us for a long time. We will also be putting a lot of focus on digital.

What's it like in the office?

We work long hours to get the job done, but we're all in good spirits. We try to socialise together a lot too, and we're lucky enough to have a big terrace where we have drinks two or three times during the summer.

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