Our team: Breast Cancer Care

Murray Lindo, the charity's director of fundraising and marketing, takes us behind the scenes in its fundraising department

How many fundraisers are there?

There are 61 altogether. In our head office in Southwark, south London, there are 48, and there are 13 across our four regional offices.

What do they do?

Our biggest team is for events; it is made up of 14 staff. I think it's quite common for cancer charities to prioritise events.

The corporate fundraising team is the second largest, with 12 staff. It also covers trusts and statutory fundraising.

There are nine people in the marketing and communications team, which comes under the fundraising umbrella, another nine in direct marketing and supporter care, and three working on community campaigns.

How much do they raise?

Our fundraising target for 2010/11 is £12.6m, and our budget will be £3m.

What's it like in the office?

Noisy. Because we run so many events, there are deadlines all the time and things are very fast-paced. We used to focus heavily on events in October, which is the national Breast Cancer Awareness Month, but we've branched out a lot lately so now we have events all year round.

The hours seem to be getting longer and longer, and I'm trying to manage my team carefully to avoid burnout.

About 75 per cent of the staff are female, and the vast majority have been affected by breast cancer in some way. It means they're really committed to their work.

What's in the pipeline at the moment?

We're just starting to use direct mail and we've just completed the first phase of a direct mail programme, but it's early days. We've never used face-to-face fundraising, but I wouldn't rule it out.

Interview by Kaye Wiggins

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