Our team: Macmillan Cancer Support

Joanna Dew, national events marketing manager, takes us behind the scenes

Joanna Dew, national events marketing manager, Macmillan Cancer Support
Joanna Dew, national events marketing manager, Macmillan Cancer Support

How many fundraisers are there?

There are 364 people in the fundraising team. Of these, 153 are based in our offices in Vauxhall, south London, and 211 are in our nationwide community fundraising offices.

What do they do?

We have six teams: corporate partnerships, direct marketing, legacies, local communities, committees and events.

Although each team has its own goals to achieve, we work together on specific projects and hold cross-functional team meetings every two weeks.

How much do you raise?

In our most recent financial year, from January to December 2009, we spent £34m on fundraising and raised £123m. We hope to beat that this year, but we have to be realistic, given the tough financial climate.

More than 90 per cent of our income is generated by fundraising; the rest is statutory. Legacies bring in the most money, then community fundraising, followed by direct marketing, which includes regular givers.

What's in the pipeline?

Our World's Biggest Coffee Morning will take place at the end of September. Last year, 40,000 people signed up to hold coffee mornings and two million people attended, which generated £7.9m.

This year, we are also working with corporate partners and allowing people who can't attend to donate £3 - the price of a cup of coffee - by text message.

What's it like in the office?

The office is open plan, so it's always busy. Lots of our team raise money for Macmillan outside work by running marathons, doing triathlons and holding other events.

Interview by Lizzie Rivera

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