Our team: Muscular Dystrophy Campaign

Gary Kernahan, the head of volunteer fundraising at the charity that supports people affected by the muscle disease, takes us behind the scenes of the fundraising team

Gary Kernahan
Gary Kernahan

- How many people are on your team?

We have 30 fundraisers. Most are based in our London office, but our regional volunteer managers work from home across the UK.

- What does the team do?

We manage a range of activities and events. Our volunteer fundraising activities are at the heart of what we do and are aligned with services such as our regional 'muscle groups' and campaigning. Last year, we introduced our first national fundraising campaign, Make Today Count. We are working hard to establish new fundraising groups and family funds.

- How much do you raise?

About £4.5m a year. Much of it comes from volunteer fundraising activities (27 per cent) and legacies (22 per cent). We raise 16 per cent from special events, 12 per cent each from trusts and individual giving, with the rest coming from higher-value relationships and partnerships.

- What's in the pipeline?

Muscular dystrophy is not a very well known condition, and we fund a lot of different projects. We are training our volunteer fundraising managers so they can match potential donors' interests to examples of our work. We also plan to expand Make Today Count and introduce a range of restricted-income appeals linked to individual conditions.

- What's it like in the office?

People care deeply about the work. We run many support services from our office, so we see how the money being raised helps families affected by muscular dystrophy.

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