Our Team: National Childbirth Trust

Allan Sutherland, fundraising operations manager, takes us behind the scenes of the charity's fundraising department

Allan Sutherland
Allan Sutherland

How many fundraisers are there?

There are nine of us in the fundraising department, based at our offices in Acton, west London. Six are full-time, three are part-time.

What do they do?

We have a small team covering commercial and events fundraising, another team for community fundraising - which has a network of branches and volunteers - and then there is some grants fundraising, which currently I oversee alone.

How much do you raise?

Our financial year runs from October to September. Last year we raised £3.4m, and this year's target is £3.6m. Of the £3.4m, £700,000 was raised by commercial fundraising, £100,000 through events and £2.4m through community fundraising - the rest came from grants.

Our only budget is for salaries, which total £321,000. We also receive sponsorship from companies for other costs, which came to about £500,000 last year.

What's in the pipeline?

We are looking to better support our volunteers who run 'nearly new' sales for us. We're hoping to make it easier for volunteers to set these up. We also hope to start some major donor fundraising, because we have a very large supporter base.

What's it like in the office?

It's lively. We have well-developed supervision - everyone has monthly one-to-ones with targets and are given support. This year, I've set up a big thermometer on a whiteboard with our target of £3.6m at the top, to monitor our progress and help keep everyone motivated.

Interview by Sophie Hudson

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