Our team: Place2Be

Amanda Wilkinson, the head of fundraising at the charity that provides emotional support to children in schools, takes us behind the scenes of the fundraising team

Amanda Wilkinson
Amanda Wilkinson

- How large is your team?

Our team consists of one part-time and eight full-time fundraisers.

- What does the team do?

We raise funds from individuals, trusts, statutory sources, companies, major donors and special events. Our last event of 2012 was a concert where unsuspecting guests were treated to a performance from a last-minute addition, the pianist Jamie Cullum.

- How much do you raise?

We are on track to raise about £3m this year - our highest voluntary income ever. The money will come from trusts (40 per cent), statutory sources (25 per cent), corporate (15 per cent), events (10 per cent) and individuals or major donors (10 per cent). This was with minimum expenditure - we spend 5 per cent of total costs on fundraising.

- What's in the pipeline?

We have a new partnership with the Private Equity Foundation, which will allow us to provide services in 70 new secondary schools by 2018. We are launching a City Appeal supported by businesses leaders and a new partnership with Incisive Media.

- What's it like in the office?

It's easy to feel passionate about what we do - we're surrounded by expert clinicians and inspirational school leadership teams who care deeply about the troubled children we support. We set high targets for ourselves in terms of standards of account management and new business targets. The environment is fast-paced, exciting and pressurised, but underpinned by a mutually supportive, multi-talented and dedicated team.

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