Our team: Redwings Horse Sanctuary

Richard Ewles, head of fundraising, lifts the curtain on his department

Richard Ewles
Richard Ewles

Richard Ewles, head of fundraising, is upbeat

- How many fundraisers are there?

There are three of us in the fundraising team, in our offices in Hapton, Norfolk, and up to 25 people in Redwings Enterprises, our trading arm, which is another income stream.

- What do they do?

We raise money through legacies, individual giving, a horse adoption scheme, the Redwings lottery, which we do three times a year, and Redwings Enterprises. The trading arm gives us the profits from things such as sales of tickets to our three visitor centres and items sold at our gift shop.

- How much do you raise?

Overall, we raise about £7m a year. Most of our money comes from legacies - in 2009, we raised more than £4.5m from this. We spend about £1.6m per year on our fundraising.

- What's in the pipeline?

We have a new visitor centre opening in August, so that will be a big focus for us. We are finding it really important to segment our database and target the people who are more likely to be able to give us money in the current financial climate.

We are also going to look at online opportunities, particularly using email more and making the most of social media.

We've found in the past that advertising in national red-top newspapers isn't very cost-effective.

- What's it like in the office?

The team is very enthusiastic and, although things are difficult at the moment, everyone is upbeat and they are using it as an opportunity to come up with new ideas.

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