Our Team: Reprieve

Laura Stebbing, head of development, takes us behind the scenes of the charity's fundraising department

Laura Stebbing
Laura Stebbing

How many fundraisers are there?

There are two of us full-time, we use about 30 per cent of our executive director's time and we have one part-time team member. We're based in Blackfriars in London, in office space provided for free by a law firm.

What does the team do?

Our fundraising is split into grants, individual giving and corporate giving. Recently we've started to concentrate more on lower-value donors. I have had great advice from charities such as the Red Cross on how to do this, and at the moment we are doing about eight appeals a year.

How much do you raise?

We raise about £1.6m a year - £900,000 of this is from grants and another £400,000 is from individual giving. We spend about £115,000 on fundraising every year.

What's in the pipeline?

We want to focus more on individual giving. We are very reliant on trusts and foundations at the moment.

This can be quite scary because it's not necessarily sustainable in the long term. We will be doing a telephone appeal for the first time this month and some of our new trustees will be holding dinner parties over the course of the next few months as part of our new drive to increase the funds we get from major donors.

What's it like in the office?

There's a relaxed atmosphere, but we often work very long hours - we stay there until the work gets done. We do have fun, though: for example, every year we go on a team retreat to a manor house in Dorset. This is always very enjoyable and really raises the team's spirits.

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